Imagine this: You walk into a clothing store, and the salesperson insists that one single outfit works for everyone—no matter their size, shape, or style. Ridiculous, right? Yet, for decades, that’s exactly how medicine has worked. Standard treatments, standard protocols, standard results (or lack thereof). But here’s the truth: You are not standard. And your healthcare shouldn’t be either.
Enter personalized medicine—a game-changer for anyone who’s 45 and older and serious about living their healthiest, most vibrant life.
What Is Personalized Medicine (And Why Should You Care)?
Personalized medicine (also called precision medicine) is a smarter, more customized approach to healthcare. Instead of guessing what might work for you, we use your unique genetic makeup, lifestyle, and health history to create a plan that actually does work for you.

Think of it as tailoring your healthcare to fit you—just like a well-cut suit or the perfect pair of jeans.
The “One-Size-Fits-All” Problem (And How It’s Hurting Your Health)
Traditional medicine often follows a cookie-cutter approach. Got high cholesterol? Here’s a statin. Feeling tired? Let’s check your thyroid (but only one marker). Struggling with memory? Must be aging—nothing you can do.
But what if:
– Your cholesterol issue isn’t about too much fat, but instead about inflammation and metabolic health?
– Your fatigue isn’t just about your thyroid but also your adrenal function, nutrient levels, and hidden food sensitivities?
– Your brain fog isn’t “just aging” but actually a result of hormone imbalances or a diet mismatch?
When we look at you as an individual, the answers—and solutions—become much clearer.
The 3 Pillars of Personalized Medicine
1. *Genetics: Your Blueprint for Health*
Your genes don’t determine your health, but they do influence it. By understanding your genetic tendencies, we can make smarter choices about nutrition, supplements, and lifestyle strategies that work with your body, not against it.
2. *Hormones: The Silent Architects of Aging*
If you’re over 45, your hormones have changed. Whether it’s estrogen, progesterone, testosterone, or cortisol, imbalances can impact everything from energy and sleep to weight and brain health. The good news? We can test and optimize them.
3. *Lifestyle & Nutrition: Your Daily Medicine*
No two bodies thrive on the exact same diet or exercise routine. Some people feel amazing on a keto diet, while others crash. Some need more strength training, while others thrive with walking and yoga. Personalized medicine helps you fine-tune these daily choices so they support your best health.
The Future of Medicine Is Here—Are You In?
If you’ve ever felt frustrated with generic health advice that doesn’t seem to work for you, you’re not alone. Personalized medicine is about taking back control—understanding what your body truly needs and making targeted changes that actually move the needle on your health.
At Natural Health Works, we use advanced testing, genomics, and individualized treatment plans to help you feel your absolute best—at any age.
Because guess what? Your health isn’t one-size-fits-all. And neither is the care you deserve.
*Ready to experience healthcare that actually works for you? Let’s talk.*
Call us at (503) 722-7776 or email us at info@drjoannegordon.com to schedule a consultation.
Dr. Joanne Gordon, ND
Natural Health Works Naturopathic Physician | Clinical Genomics Consultant
Certified BioIdentical Hormone Practitioner
📞 (503) 722-7776